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2012 Nissan NV Offers Breakthrough Design
As Nissan finalizes plans to bring its first production commercial vehicle (CV) to the United States market in spring 2011, it is starting with a truly ground up design - from its rugged ladder frame to the roof rack mounting brackets on the top of the innovatively conceived and styled body. Yet the all-new Nissan NV (Nissan Van) also has the advantage of Nissan's exceptional commercial vehicle heritage, covering 75 years and more than 75 percent of the global CV market.
"The new kid on the block, as it turns out, is also a long-time player in the global commercial vehicle market. As the first non-domestic nameplate to design, manufacture and sell CVs in the United States, we bring a more than seven-decade tradition of durability, quality and reliability to our products," said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan North America, Inc. (NNA). "At the same time, we've taken a fresh look at every aspect of the CV business - including styling, powertrain, interiors, cost of operation and ownership, dealership sales and service operations and, most importantly, real world customer needs."
The first production models in Nissan's new U.S. commercial vehicle lineup are the 2012 Nissan NV1500, NV2500 HD and NV3500 HD. They will be available with a choice of 4.0-liter V6 and 5.6-liter V8 engines and in two body styles, Standard Roof (all models) and High Roof (NV2500 HD and NV3500 HD only) - with High Roof models offering stand-up walkthrough/work cargo area capability.
"It's been too many years since any manufacturer in this segment has taken a 'clean sheet' look at the needs of owners and operators in the CV segment," said Castelli. "We've invested more than five years researching the comfort, style and smart functionality demands that will enable business owners to accomplish more throughout their day. We plan on coming out of the box with segment-busting vehicles, so customer input was essential."
The NV planning team employed a wide range of innovative customer research methodologies, including focus groups, on-site visits and concept reviews. The quantitative and qualitative research took place all across America - Los Angeles, Chicago, New Jersey, Dallas, Detroit, New York, Minnesota, Arizona and other markets. The team met with large fleet owners and managers, small business owners, aftermarket suppliers and converters and rode along with owners of competitive vehicles.
"The NV is one of the most researched projects ever in the history of Nissan. We touched the market at every point possible, with the findings reflected in every aspect of the final NV design," added Castelli.
The new Nissan NV will be manufactured in Canton, Mississippi and available through a select network of authorized Nissan Commercial Vehicle dealers nationwide. For updates and more information, please go to www.nissancommercialvehicles.com.
"The new kid on the block, as it turns out, is also a long-time player in the global commercial vehicle market. As the first non-domestic nameplate to design, manufacture and sell CVs in the United States, we bring a more than seven-decade tradition of durability, quality and reliability to our products," said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan North America, Inc. (NNA). "At the same time, we've taken a fresh look at every aspect of the CV business - including styling, powertrain, interiors, cost of operation and ownership, dealership sales and service operations and, most importantly, real world customer needs."
The first production models in Nissan's new U.S. commercial vehicle lineup are the 2012 Nissan NV1500, NV2500 HD and NV3500 HD. They will be available with a choice of 4.0-liter V6 and 5.6-liter V8 engines and in two body styles, Standard Roof (all models) and High Roof (NV2500 HD and NV3500 HD only) - with High Roof models offering stand-up walkthrough/work cargo area capability.
"It's been too many years since any manufacturer in this segment has taken a 'clean sheet' look at the needs of owners and operators in the CV segment," said Castelli. "We've invested more than five years researching the comfort, style and smart functionality demands that will enable business owners to accomplish more throughout their day. We plan on coming out of the box with segment-busting vehicles, so customer input was essential."
The NV planning team employed a wide range of innovative customer research methodologies, including focus groups, on-site visits and concept reviews. The quantitative and qualitative research took place all across America - Los Angeles, Chicago, New Jersey, Dallas, Detroit, New York, Minnesota, Arizona and other markets. The team met with large fleet owners and managers, small business owners, aftermarket suppliers and converters and rode along with owners of competitive vehicles.
"The NV is one of the most researched projects ever in the history of Nissan. We touched the market at every point possible, with the findings reflected in every aspect of the final NV design," added Castelli.
The new Nissan NV will be manufactured in Canton, Mississippi and available through a select network of authorized Nissan Commercial Vehicle dealers nationwide. For updates and more information, please go to www.nissancommercialvehicles.com.